Dutch Flower Experience :
A Masterclass in Finding Your Floral Style
An Invitation to Pause and Create.
This is a creative sabbatical designed for those who seek beauty, depth, and a moment of true transition.
You will be treated with the beauty of Dutch flowers. And arrange with these varied, fresh and robust blooms with me. The key is to discover your floral ambition and clarify the creative direction. I suggest you try a big scale project or focus on digging deep into one area you want to hone and sharpen.
The key is to take a day or two out of your life and to know that this day is for you to go big on your floral dream. Only then, we can start to ask the right questions. Where are you in this journey? Where are you headed? What is your art and your offering?
Master the Art of Bold Floral Design
Dutch still life inspired florals - This is one of my signature styles and I am happy to share it with you.
Masterclass is really about you. What floral adventure do you want to take?
From hand-tying a big bouquet using a frame to creating a tablescape for a photo shoot,
we customize the day for you and your portforlio.
1. Designing with Confidence : Working with flowers seldom goes wrong. Appreciate the beauty of the flowers in front of you and enjoy the magical time you are given.
2. Texture & Form: Study how contrasting textures and movements bring drama and energy to your composition. Nature is so diverse.
3. Magical colors : Whatever your existing color palette used to, I always recommend that you try something different and bold when you are here.
4. Photography Magic: Master how your physical design translates to the camera, understanding how light, shadow, and angles capture the true mood of your work.
Visit a Flower Farms or Wild Flower Picking Garden
This is Netherlands. We have tulip farms in the spring and dahlia farms in the summer.
Experience the flower harvesting while you are here. (Available from April to October.
This can be included into the itinerary of the day upon request)
1. A Full Day Schedule for Masterclass
Our time together is a shared creative retreat, slow-paced and meticulously tailored.
The Prelude | Creative Alignment Before you even arrive, our journey begins. Through email correspondence, we will explore your artistic vision, refine your style goals, and set the intention for our time together.
10:00 | Welcome & Morning Light We begin the morning in the Heemstede studio over fresh tea and a light breakfast if needed. A quiet moment to settle in and awaken the senses.
The Gathering | Farm & Garden Excursion (Optional) If you wish, we will step outside the studio to visit a local Dutch flower farm or hidden garden, sourcing seasonal stems and connecting directly with the earth before we design.
11:00 | The First Masterclass: Foundational Drama We return to the workbench for your first hands-on session, translating the deep textures, shadows, and poetry of still-life masterpieces into living form.
13:00 | Midday Midst: Lunch Break and Quick Recap. We pause for a beautifully prepared lunch and plan the afternoon while reviewing the first arrangement
13:30 | The Second Masterclass: Narrative & Scale In the afternoon, we dive deeper and create the 2nd masterpiece. We will focus on advanced composition, the intentional placement .
15:00 | Capturing the Magic & Reflection We step behind the lens, studying how light and camera angles document the true mood of your work. This flows into a gentle wrap-up and farewell between 16:00 - 17:00, leaving you inspired and renewed.
This is just an illustration. Most of the time, the day is planned customized for the person / team’s area of interest and focus.
Full Day Masterclasses are crafted for a true sense of personalization, retreat-like experience and floral abundance.
If you book as an intimate group, you can enjoy significant price advantage as the space is shared.
For 1 Person (Solo) : €330
For 2 People : €510 (€255 p.p.)
For 3 People : €735 (€245 p.p.)
For 4 People : €940 (€235 p.p.)
Request for a custom experience for
customization and extra service :
Please fill the form and let us know what you need. We will accommodate.
Frequently Asked Questions & Studio Policies
1. What is the quality and reputation of your workshops?
I take immense pride in the experience I provide. Flower and Flour maintains a near-perfect reputation, with over 50 five-star Google Reviews and only one four-star review. My goal is to exceed your expectations through artistry, education, and genuine hospitality. You can view my floral style and design philosophy on Instagram @flowerandflour.pro.
2. Who is this experience designed for?
This is for the traveler who seeks more than a standard tour. If you desire a "dream-like" day of Dutch flowers, hands-on creativity, and deep cultural enrichment, this is for you. It is a day of being fully taken care of—from the curated field visits to a gourmet lunch—allowing you to simply arrive and be inspired.
3. What is the difference between Fixed Dates and Private Commissions?
Fixed-Date Masterclasses: You will join other participants (maximum 4 guests total). These sessions are cozy, friendly, and a wonderful way to meet like-minded peers in a beautiful setting.
Private Commissions: These are bespoke days reserved exclusively for your party (1–4 guests), allowing for a more personalized "Pivot" dialogue and tailored logistics.
4. Can you accommodate larger groups?
We have hosted workshops for 10 people in the garden during warmer weather. On colder days when we must stay indoors, the studio can host for 4 people maximum. Please submit a request via the Private Commission form to discuss a larger-scale event.
5. Do you offer travel or accommodation services?
While I do not handle hotel or flight bookings, I am happy to help you fall in love with my local area. If you wish to stay in the charming Haarlem or Heemstede area, I can provide a list of my favorite local recommendations to enhance your stay.
6. How do I secure my booking?
To hold your date and allow me to begin the curation of your materials (museum tickets, seasonal blooms, and gourmet ingredients), 100% prepayment is required at the time of booking. The website enables you to book.
7. What is your cancellation and refund policy?
Because this is a full-day program involving significant preparation and perishable items, we adhere to the following:
Cancellations 4–6 weeks prior: 50% refund.
Cancellations within 4 weeks of the date: Non-refundable.
Note: As these sessions are often booked months in advance, a cancellation within the 4-week window typically results in a loss of business that cannot be recovered. We highly recommend travel insurance.
8. What if the host has to cancel?
In the unlikely event that the program cannot proceed as planned due to a reason on my side, you will receive a 100% full refund immediately.